10.1 Customers' Importance to Rapid Development
10.2 Customer-Oriented Practices
10.3 Managing Customer Expectations
Lifecycle planning: Chapter 7
Principled negotiation: Beating Schedule Pressure
Theory-W management: Chapter 37
A GROUP OF SOFTWARE DEVELOPERS and their customers went to a software trade show by train. Each of the customers bought a train ticket, but the developers bought only one ticket among them. The customers thought the software developers must be pretty foolish.
One of the developers said, "Here comes the conductor," and all the developers piled into the bathroom. The conductor came aboard, said, "Tickets please," and took a ticket from each customer. He then went to ...