Search Engine Optimization All-in-One For Dummies, 4th Edition

Index

Symbols

• * (asterisk), 522

• - (hyphen), 216–217, 329

• . (period character), 329

• / (slash), 274

• _ (underscore character), 216, 329

• + (plus sign), 530

• © (copyright symbol), 395

Numbers

• 301 Redirects
  • command, 548
  • for e-commerce sites, 591
  • how it works, 564–565
  • implementing in Apache .htaccess files
    • adding to specific page in Apache, 566
    • general discussion, 565–566
    • to redirect entire domain in Apache, 567
  • implementing on Microsoft IIS Server
    • to redirect in IIS, 568–569
    • to redirect non-www domain to www domain in ISAPI_, 570
    • to redirect old page to new page in ISAPI_, 570
    • to redirect with ISAPI_ Rewrite on IIS server, 569–570
  • implementing on NGINX Server, 567
  • implementing on WordPress site, 576
  • implementing with header inserts
    • ASP 301 Redirect, 573–574
    • ASP.NET 301 Redirect, 574–575
    • CGI Perl 301 Redirect, 575
    • overview, 572–573
    • PHP 301 Redirect, 573
    • Ruby on Rails 301 Redirect, 575–576
  • international sites and, 663
  • overview, 556–557
  • setting up, 379, 565
• 302 Redirects
  • 302 hijacks, avoiding, 601
  • overview, 558

• 404 Error pages
  • customizing for own server
    • Apache, 528–529
    • Microsoft IIS, 529–530
    • NGINX, 530
  • for e-commerce sites, 591
  • monitoring error logs, 530
  • overview, 526
  • robots text file and, 521

A

• A/B testing, 629–630, 641–647
• abandonment rates, 653–654
• absolute links
  • defined, 273
  • versus relative links, 297
• acronyms, 338
• Active Server Pages (ASP), 575
• AddThis, 419
• Adobe Analytics, 619
• Adobe Flash, 192
• Adobe Flash Player, ...