Search Engine Optimization All-in-One For Dummies, 4th Edition
by Bruce Clay, Kristopher B. Jones
Chapter 6
Crediting Your Content
IN THIS CHAPTER
Understanding intellectual property ownership
Knowing what to do when your content is stolen
Filing for a federal copyright
Incorporating content from other sites
Giving credit to original authors
Protecting your images
If you’ve applied the ideas laid out in Chapters 1 to 5 of this minibook, you are well on your way to a successful website. Your website hopefully contains lots of engaging content that your users love, with pages focused on your keywords (specific words or phrases entered in a search query) so that search engines can clearly establish your site’s subject relevance.
In Chapter 5 of this minibook, we cover the evils of duplicate content in many of its forms (site scraping, duplicate pages within the same domain, printer-friendly pages, dynamic pages with session IDs in the URLs, content syndication, localization, mirrors, ...
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