Chapter 6
Spam Issues: When Search Engines Get Fooled
IN THIS CHAPTER
Finding out about the different types of search engine spam
Understanding the consequences of using spam
Avoiding search engine penalties
Being wary of guaranteed results and other false promises
Understanding ethical SEO
When you hear the word spam, what comes to mind? You probably think of all those annoying emails with their poorly worded and often obscene messages that clutter your inbox daily. That’s spam, all right, but there’s another kind of spam that’s directed at search engines.
In this chapter, you find out about spam techniques that some websites use to fool or trick the search engines into delivering a higher listing on the results page. Any time you think you can achieve higher rankings by deceiving the search engines, you’d better think again! Google and the other engines get better all the time at sniffing out spam, and the penalties can be harsh. Even inadvertent spam can get a website in trouble, ...
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