Chapter 4
Adapting Your Content for Local Search
IN THIS CHAPTER
Exploring the formats of local results
Maximizing your visibility in organic local results
Understanding the need for local SEO
Meeting Google’s Pigeon algorithm
Optimizing content to be found in local searches
Creating local landing pages the right way
Answering common questions for the mobile searcher
Do you have a brick-and-mortar storefront and want to make sure the locals can find you in online searches? Or maybe you have a service business and you serve all the towns and cities within driving distance. Perhaps your business has multiple locations around the region or country, or maybe just a national headquarters. Regardless, you still want to show up in location-based searches and compete against local businesses ...
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