February 2022
Beginner
768 pages
21h 8m
English
book
Search Engine Optimization All-in-One For Dummies, 4th Edition
by Bruce Clay, Kristopher B. Jones
Content preview from Search Engine Optimization All-in-One For Dummies, 4th Edition
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Chapter 4
Adapting Your Content for Local Search
IN THIS CHAPTER
Exploring the formats of local results
Maximizing your visibility in organic local results
Understanding the need for local SEO
Meeting Google’s Pigeon algorithm
Optimizing content to be found in local searches
Creating local landing pages the right way
Answering common questions for the mobile searcher
Do you have a brick-and-mortar storefront and want to make sure the locals can find you in online searches? Or maybe you have a service business and you serve all the towns and cities within driving distance. Perhaps your business has multiple locations around the region or country, or maybe just a national headquarters. Regardless, you still want to show up in location-based searches and compete against local businesses ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.