Chapter 2
Building an SEO-Friendly Site
IN THIS CHAPTER
Designing your website to be SEO-friendly
Creating a style that attracts your targeted audience
Planning your site navigation
Implementing a search within your website
Incorporating interactive media to enhance your search engine rankings
Creating pages that convert
In this chapter, you find out how to design websites with search engine marketing in mind. For many sites, search engine ranking is viewed as a part of the launch, but not as a part of the design. If you are fortunate enough to be newly building your website, you can construct it with search engine friendliness from the ground up. It’s more likely, however, that your site already resides on the web. Search engine optimization (SEO) is a new phase of your site’s development, but it’s better late than never. This chapter contains many rules of thumb that can help you ...
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