Chapter 1

Server Issues: Why Your Server Matters

IN THIS CHAPTER

Bullet Getting to know the servers

Bullet Making sure your server is healthy and fast

Bullet Excluding pages or sites from the search engines

Bullet Passing instructions to search engines with a robots text file

Bullet Using Meta robots tags

Bullet Building a customized 404 Error page

Bullet Avoiding dirty IPs and bad neighborhoods

Bullet Serving your site to different devices

Your web server is the software application or service that runs your website. (The term web server can be used to refer to both the hardware and the software that runs a website, but in this chapter, we talk about the software.) Anytime a user does something on your site, such as loads a page or views ...

Get Search Engine Optimization All-in-One For Dummies, 4th Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.