Search Engine Optimization All-in-One For Dummies, 4th Edition

Chapter 4

Implementing 301 Redirects

IN THIS CHAPTER

Redirecting a page to a new URL

Creating 301 Redirects on an Apache server

Doing 301 Redirects on a NGINX server

Implementing 301 Redirects in Microsoft IIS

Setting up 301 Redirects in ISAPI_Rewrite

Accomplishing 301 Redirects using header inserts

Setting up 301 Redirects with a WordPress plug-in

Moving a site to a new host

Redirects are HTML or server commands that automatically forward incoming links and users from one page’s URL to another URL, so redirects provide you with an extremely useful website–maintenance technique.

Of the four types of redirects we cover in Chapter 3 of this minibook (301 Redirect, 302 Redirect, Meta