Chapter 4
Getting Started in Latin America
IN THIS CHAPTER
Succeeding in Latin America
Using Google Search Console for geotargeting
Making your website work in Mexico
Operating in Brazil
Discovering Argentina
Latin America is an important stop on our search engine optimization (SEO) world tour. Latin America includes Mexico and both Central and South America. Keep in mind that, as with the Asian region (which we talk about in Chapter 2 of this minibook) and the European Union (discussed in Chapter 3 of this minibook), the Latin American region is made up of many different countries, all with different cultures, economies, and languages. Many countries in Latin America have Spanish as their dominant language, but not all. The biggest country in South America, Brazil, speaks Portuguese.
As always, you need to do research before you launch an online business in a particular country. Hiring someone with knowledge of the local language, customs, and legal ins and outs is also an invaluable ...
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