Chapter 2
Structuring Internal Links
IN THIS CHAPTER
Theming your website by subject
Optimizing link equity
Creating and maintaining silos
Understanding sitemaps
Figuring out sitemaps
Siloing is a way of arranging your website according to themes, allowing for prime search engine optimization. We discuss siloing in Chapter 1 of this minibook, but in this chapter, we go into how to actually build and structure your site in order to have the best silos possible.
First, we review the subject theming of your site, and then we discuss link equity. From there, we cover actually creating and maintaining your silos. This means we walk you through the setup, construction, and maintenance work necessary for good silos.
Another thing you read about in this chapter is a sitemap. There are two different kinds: the traditional HTML sitemap and the XML sitemap. A traditional sitemap is a web page that is designed to guide users to all the pages on your site. It’s a little like an index page in ...
Get Search Engine Optimization All-in-One For Dummies, 4th Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
