Chapter 1
Employing Linking Strategies
IN THIS CHAPTER
Theming your site by subject
Implementing clear subject themes
Organizing your content with silos
Making the most of outbound linking
Tackling link building
In Book 2, Chapter 4, we briefly discuss siloing, which is a way of arranging your website according to themes that allows for prime search engine optimization. In this chapter, we go into the meat and bones of siloing.
Siloing your site is one of the most important things you can do for search engine optimization. It organizes your website so that a search engine (and a user) can get a good, clear picture of who you are and what you’re about. The difference between a non-siloed site and a siloed one is like the difference between a computer with all files stored at the root, and another with files stored in a clear, hierarchical directory structure. The directory structure makes it easier to figure out where things are.
In this chapter, we discuss how to build categories ...
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