Search Engine Optimization All-in-One For Dummies, 4th Edition

About the Authors

Bruce Clay is founder and president of Bruce Clay, Inc., a global search marketing optimization firm. The company specializes in search engine optimization (SEO), search advertising (PPC), social media marketing, content development, SEO-friendly website architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Bruce operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms. Bruce holds an MBA from Pepperdine University and a bachelor’s in math and computer science from Western Illinois University. As an industry thought leader, Bruce is a frequent speaker at industry events, including SMX, ad:tech, Pubcon, Affiliate Summit, and many others, both within the U.S. and internationally. He created SEOtraining.com, an interactive membership-based training program that offers the acclaimed Bruce Clay SEO Training and other resources. Thousands of students around the world have learned SEO methodology from Bruce Clay’s training courses. His insights have been featured in publications such as The Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money, Huffington Post, Forbes, and many more. Now considered by many to be the “Father of SEO,” Bruce is a former member of the Search Engine Marketing Professionals Organization (SEMPO) board of directors, and in 2013, Bruce received the Lifetime Achievement Award presented by the History of SEO advisory ...