Harvard Business Review Guides Ultimate Boxed Set (16 Books)

Chapter 12

Use chronology when giving a factual account

Stories are inherently chronological. One thing happens, then another, then another. That structure works well not only in books and films but also in business writing. It’s more likely to be clear and efficient, and to keep readers interested. So include “just the facts, ma’am,” as Joe Friday on the old TV series Dragnet used to say. Just the facts that matter, and in the right order.

In theory this point seems obvious, but in practice writers find storytelling difficult. They often dive straight into the middle without orienting their readers, and the inevitable result is confusion on the receiving end. You’re familiar with this phenomenon. It happens all the time in conversations with ...