February 2019
Beginner
3520 pages
50h 49m
English
Stories have the power to win customers, align colleagues, and motivate employees. They’re the most compelling platform we have for managing imaginations. Those who master this art form can gain great influence and an enduring legacy.
If you use stories in your presentation, the audience can recall what they’ve learned from you and even spread the word. Just as the plot of a compelling play, movie, or novel makes a writer’s themes more vivid and memorable, well-crafted stories can give your message real staying power, for two key reasons:
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