February 2019
Beginner
3520 pages
50h 49m
English
book
Harvard Business Review Guides Ultimate Boxed Set (16 Books)
by Harvard Business Review, Nancy Duarte, Bryan A. Garner, Mary Shapiro, Jeff Weiss
Content preview from Harvard Business Review Guides Ultimate Boxed Set (16 Books)
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Harnessing the Science of Persuasion
A summary of the full-length HBR article by Robert B. Cialdini, highlighting key ideas.
THE IDEA IN BRIEF
Do you have it—the power to capture your audience, sway undecideds, convert opponents? In matrixed organizations, persuasion trumps formal power. It’s essential to getting things done through others.
Persuasion works by appealing predictably to deeply rooted human needs. We can all learn to secure consensus, cut deals, win concessions—by artfully applying six scientific principles of winning friends and influencing people.
THE IDEA IN PRACTICE
Persuasion Principles |
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Principle |
Example |
Business Application |
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Liking: People like those like them, who like them. |
At Tupperware parties, guests’ ... | |
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.