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Harvard Business Review Guides Ultimate Boxed Set (16 Books)
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Harvard Business Review Guides Ultimate Boxed Set (16 Books)

by Harvard Business Review, Nancy Duarte, Bryan A. Garner, Mary Shapiro, Jeff Weiss
February 2019
Beginner
3520 pages
50h 49m
English
Harvard Business Review Press
Content preview from Harvard Business Review Guides Ultimate Boxed Set (16 Books)

Avoid Visual Clichés

When your CFO announces at an all-staff meeting that the company’s financials are “right on target,” does he treat you and your colleagues to the all-too-familiar image of a bull’s-eye?

Nothing gets eyes a-glazing like a visual cliché. If you want your presentation to stand out (in a good way) from the others your audience has seen, throw out the first visual concepts that come to mind. They’re the ones that occur to everyone else, too. Brainstorm several ideas for each concept you want to illustrate—and you’ll work your way toward fresh, surprising images.

TABLE 5-1
Find new visual metaphors
Concept Cliché Unique
Goal Bull’s-eye Maze; threshold
Partnership Handshake in front of globe Reef ecosystem; Fred Astaire ...
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Publisher Resources

ISBN: 9781633697829