February 2019
Beginner
3520 pages
50h 49m
English
book
Harvard Business Review Guides Ultimate Boxed Set (16 Books)
by Harvard Business Review, Nancy Duarte, Bryan A. Garner, Mary Shapiro, Jeff Weiss
Content preview from Harvard Business Review Guides Ultimate Boxed Set (16 Books)
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Amplify Your Message Through Contrast
People are naturally drawn to contrast because life is filled with it: Day and night. Male and female. Love and hate.
A skilled communicator captures an audience’s interest by creating tension between contrasting elements—and then provides relief by resolving that tension. It’s how you build a bridge between others’ views and yours.
Try brainstorming ideas around polar opposites such as the ones in table 2-1.
| TABLE 2-1 | |
|---|---|
| Dynamic opposites | |
| Past/present | Future |
| Need | Fulfi llment |
| Speed | Endurance |
| Ambition | Humility |
| Stagnation | Growth |
| Roadblocks | Clear passage |
| Sacrifice | Reward |
| Budget | Quality |
Suppose you manage an airline’s maintenance division, and you’re asking for money to invest in analytics. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.