February 2019
Beginner
3520 pages
50h 49m
English
Success is enabling a wise decision.
1. Know the Basics of Making a Case
You’re telling a story about how to meet a business need.
2. Learn How Your Company Evaluates Cases
Seek counsel from those who know what will fly.
Section 2: GET TO KNOW YOUR AUDIENCE
3. Figure Out Who’s Calling the Shots
Who really has the authority to give your project the green light?
4. Understand Your Audience’s Objectives
Find out what your stakeholders care about.
What pain are you trying to alleviate? What opportunity are you pursuing?
6. Build a Cross-Functional Team
You need multiple perspectives to find the right solution.
The tough part ...
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