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Harvard Business Review Guides Ultimate Boxed Set (16 Books)
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Harvard Business Review Guides Ultimate Boxed Set (16 Books)

by Harvard Business Review, Nancy Duarte, Bryan A. Garner, Mary Shapiro, Jeff Weiss
February 2019
Beginner
3520 pages
50h 49m
English
Harvard Business Review Press
Content preview from Harvard Business Review Guides Ultimate Boxed Set (16 Books)

Contents

Introduction

Success is enabling a wise decision.

Section 1: PREPARE

1. Know the Basics of Making a Case

You’re telling a story about how to meet a business need.

2. Learn How Your Company Evaluates Cases

Seek counsel from those who know what will fly.

Section 2: GET TO KNOW YOUR AUDIENCE

3. Figure Out Who’s Calling the Shots

Who really has the authority to give your project the green light?

4. Understand Your Audience’s Objectives

Find out what your stakeholders care about.

Section 3: BUILD THE CASE

5. Clarify the Need

What pain are you trying to alleviate? What opportunity are you pursuing?

6. Build a Cross-Functional Team

You need multiple perspectives to find the right solution.

7. Consider Alternatives

The tough part ...

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Publisher Resources

ISBN: 9781633697829