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Harvard Business Review Guides Ultimate Boxed Set (16 Books)
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Harvard Business Review Guides Ultimate Boxed Set (16 Books)

by Harvard Business Review, Nancy Duarte, Bryan A. Garner, Mary Shapiro, Jeff Weiss
February 2019
Beginner
3520 pages
50h 49m
English
Harvard Business Review Press
Content preview from Harvard Business Review Guides Ultimate Boxed Set (16 Books)

Define Your Big Idea

Your big idea is that one key message you must communicate. It’s what compels the audience to change course. (Screenwriters call this the “controlling idea.”) It has two components:

  • Your point of view: The big idea needs to express your perspective on a subject, not a generalization like “Q4 financials.” Otherwise, why present? You may as well e-mail your stakeholders a spreadsheet and be done with it.
  • What’s at stake: You’ll also want to convey why the audience should care about your perspective. This helps people recognize their need to participate rather than continue with the status quo.

Express your big idea in a complete sentence. It needs a subject (often some version of “you,” to highlight the audience’s role) and ...

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Publisher Resources

ISBN: 9781633697829