September 2012
Beginner
312 pages
7h 7m
English
Content preview from Publishing E-Books For Dummies
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Chapter 10
Crafting an Effective Sales Page for Your E-Book
In This Chapter
Getting a grip on sales pages and how they work
Including important features on your e-book’s sales page
Designing your sales page to attract readers
A sales page is simply a web page that has the role of selling your e-book. Sometimes, you hear sales pages called landing pages or even sales letters. They act as brochures for your e-book — brochures that are available all over the world, at any time of the day or night.
If you’ve written a nonfiction e-book, your sales page is a crucial tool in persuading readers to buy it. A fiction e-book may not need a specific page devoted to selling it, but you can use similar elements on other pages of your website.
In this chapter, I explain the reasons that sales pages work to sell your e-book — and I debunk common myths and misunderstandings. I describe the critical elements that your sales page needs, and help you design and craft an effective sales page for your e-book.
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.