September 2012
Beginner
312 pages
7h 7m
English
Figure 10-1: Publishing E-Books For Dummies in the ...
Content preview from Publishing E-Books For Dummies
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Overcoming Common Myths and Misunderstandings About Sales Pages
If you’ve been looking into marketing online, for e-books or for any sort of product, you’ve probably come across some advice about sales pages and some examples of sales pages. You may have mixed feelings about creating a sales page for your own e-book: Perhaps you don’t like the format, or you’re concerned that your page isn’t as good as you want it to be.
Take a look at these myths — and see whether you need to rethink any of your assumptions about sales pages.
Myth 1: All sales pages are scams
The sales pages you may have seen give off a nasty stench. They have lots of flashy icons, they pressure you to buy right now in order to snag a great deal, and they even create pop-up boxes when you try to leave in order to encourage you to stay on the site.
Sadly, scammers are out there. People run dubious “businesses” online that exist only to sell overpriced, shoddy products. But plenty of legitimate businesses also use sales pages — including lots of reputable authors who have sales pages for their e-books.
Every online store has a sales page for each book (even if that page doesn’t hold much information). Many publishing companies also have sales pages, especially if you can buy e-books directly from them. Figure 10-1 shows the For Dummies sales page for this book, Publishing E-Books For Dummies — note the use of bullet points to highlight key benefits of the book.
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