September 2012
Beginner
312 pages
7h 7m
English
Figure 11-5: The most popular thrillers for the Amazon Kindle.
Content preview from Publishing E-Books For Dummies
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Pricing Your Fiction E-Book
You can more quickly establish the appropriate price range of a fiction e-book than a nonfiction e-book — but you can also quite easily obsess over where exactly within that range to place your e-book. One dollar higher or lower than the perfect price can make a big difference.
Though almost all fiction e-books are priced between $0.99 and $12.99, most best-selling books priced toward or above the upper end of this range are from big-name authors with the backing of large publishing houses.
Looking at other books in your genre
Different genres have different pricing. Take a look at a dozen of the most popular e-books within your own genre, on Amazon and other sites. Figure 11-5 shows the four most popular e-books in the Thrillers section of the Amazon Kindle store.
If you spot lots of books in your genre that are written by big-name authors (or produced by big-name publishers), price your e-book slightly lower. Readers who haven’t yet heard of you need extra incentive to buy yours.
In most genres, self-publishers agree that $2.99 to $4.99 is the right price point for a novel. (A novel is generally agreed to be a minimum of 40,000 words, and around 80,000 words is standard.) If you’ve written a shorter piece, price it below $2.99. Unless you’re already a well-known author, you’re unlikely to sell a 5,000-word short story for more than $0.99.
No magic formula exists for pricing your novel, ...
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