Publishing E-Books For Dummies

Setting Up a Facebook Page for Your E-Books

If you already use Facebook, you’ve probably already seen Facebook Pages. This feature is separate from a personal account — with different features and a different focus. Huge companies and brands have pages. The For Dummies page, for example, has more than 60,000 “Likes,” as shown in Figure 16-1. Many individual authors have pages, too — you don’t need to be a big business to set one up.

Creating a page for yourself, your e-books, or your business on Facebook is easy and free. After you set up that page, your readers can click the Like button to not only see updates from you in their Facebook feeds, but also show their friends that they’ve Liked the page. Those friends can then check out your e-books. The Facebook News Feed is the list of updates (newest at the top) that you see when you log in to your personal Facebook account.

Figure 16-1: The For Dummies page on Facebook.

Don’t name your Facebook page after an individual e-book unless you plan to write only one book. Instead, gain fans for a series of e-books, for you as an author, or for your business: That way, you can also promote your next few e-books or other products from that page. If you set up a separate page for every e-book you write, you have to repeat ...