September 2012
Beginner
312 pages
7h 7m
English
Content preview from Publishing E-Books For DummiesBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Crafting a Compelling Blurb That Helps Sell Your E-Book
The blurb is a vital marketing tool. Amazon calls it the product description, but you can consider the blurb to be the enticing text you find on the back of a paperback or on the dust jacket of a hardback.
Most authors find blurb writing incredibly difficult, so give yourself plenty of time to craft and edit the blurb. (Mine required a fair bit of pencil chewing and tea drinking, along with lots of crossing out and starting again.) If you typed a few hasty sentences while listing your e-book on Amazon, you definitely need to revisit that description.
Study the blurbs of bestselling books in your genre or category. For example, if you’ve written a nonfiction book about running a restaurant, head to the category Hospitality, Travel & Tourism (under Business & Investing and then Industries & Professions). Or, if you’ve written a love story about vampires, take a look at the Fantasy, Futuristic & Ghost category in the Romance section.
Print several blurbs from other authors’ e-books (or copy them to your computer). Review the blurbs, and note which ones make you want to read their books. Underline sentences or phrases that seem especially effective, and see whether you can use similar wording for your e-book.
For a fiction e-book, the blurb should
Briefly introduce the main characters: A newspaper report might describe a character ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.