September 2012
Beginner
312 pages
7h 7m
English
Content preview from Publishing E-Books For Dummies
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 15
Marketing Your E-Book via Amazon and Other Online Stores
In This Chapter
Writing an appealing blurb about your e-book
Inspiring your first reviews from readers
Emulating successful authors in your genre or niche
Boosting sales of your e-book with price pulsing
Many authors, after writing e-books and successfully publishing them online, believe that the hard work is done. They may even crack open the champagne, sit back, and wait for their e-books to rocket up the bestseller charts.
Sadly, these authors are doomed to disappointment. Millions of e-books are available from big-name stores, such as Amazon, and thousands more arrive every day. A brand-new e-book, with a basic description and no reviews, is unlikely to attract much attention.
This chapter sets you up for marketing success by showing you how to optimize your e-book’s page at Amazon.com. Readers use this page to find out about your e-book before buying it — you can see an excellent example at www.amazon.com/Pentecost-An-ARKANE-Thriller-ebook/dp/B004JHYA6A
. (Though similar tips apply to other stores, I use Amazon ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.