Chapter 2 Data

Running a Business is Hard Work.

One way to succeed in retail is to offer something missing from the big-box stores like Wal-Mart or Target, such as a personal touch. Store clerks once knew each customer, but few such stores remain because most of us prefer the lower prices and wider selections that we find at discount centers or on the Internet.

Paul Molino, owner of Bike Addicts in Philadelphia, loves to ride bicycles. What could be better than running his own bike shop? At first, ...

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