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The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
book

The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience

by Jim Joseph
May 2010
Beginner
240 pages
5h 16m
English
AMACOM
Content preview from The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
FOREWORD
Thoughts from Two Icons
I spent the bulk of my agency career with The Publicis Groupe. It
became home to the agency that I had originally created, and I ran
several different agencies during my time there. The last few years I
was head of Saatchi & Saatchi Wellness, where I had the opportuni-
ty to interact with some of the greatest talent in the industry. For my
book, I asked two iconic legends in the advertising and marketing
world to contribute their thoughts here. I hope you enjoy hearing
from them.
First is Helayne Spivak, a creative genius, who has run some of
the most innovative creative departments on the planet. Helayne was
a turning point ...
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Publisher Resources

ISBN: 9780814415542