
FOREWORD
Thoughts from Two Icons
I spent the bulk of my agency career with The Publicis Groupe. It
became home to the agency that I had originally created, and I ran
several different agencies during my time there. The last few years I
was head of Saatchi & Saatchi Wellness, where I had the opportuni-
ty to interact with some of the greatest talent in the industry. For my
book, I asked two iconic legends in the advertising and marketing
world to contribute their thoughts here. I hope you enjoy hearing
from them.
First is Helayne Spivak, a creative genius, who has run some of
the most innovative creative departments on the planet. Helayne was
a turning point ...