May 2010
Beginner
240 pages
5h 16m
English
book
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
by Jim Joseph
Content preview from The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
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ketplace changes all the time. Work to make the consumer profiles
deeper, and add more target consumers to build the business
when appropriate. New touchpoints come along in the market-
place, so see if they make sense for the consumer, especially now
in digital marketing and social media.
Every year, if not more often, update the gap assessment on
the brand and do more research on the experience effect to keep
it alive and successfully working. Update the style guide to keep it
current, and keep sharing it with the team. The brand experience
will be all the richer.
211CHAPTER 15 A Room with a View
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.