May 2010
Beginner
240 pages
5h 16m
English
book
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
by Jim Joseph
Content preview from The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
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CHAPTER 2
Best Pasta in Town
Positioning the Experience Effect
NOW THAT WE KNOW how to define the experience effect, why is
it so important? The answer is quite simple: At its core, the expe-
rience effect becomes the brand in consumers’ minds. There’s no
way around it. As consumers experience a brand day in and day
out, their interactions become the brand to them, as they know it.
Their personal experiences position the brand in their minds. It
becomes much less about the facts of the product itself and more
about the way consumers experience the brand. If the interactions
are positive and enjoyable, then the brand is positive and enjoy-
able. If the interactions ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.