May 2010
Beginner
240 pages
5h 16m
English
book
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
by Jim Joseph
Content preview from The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
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CHAPTER 8
Squishees from Kwik-E-Mart
Activating Touchpoints
WE ARE NOW GETTING to the crux of the experience effect—actu-
ally mapping out the touchpoints and putting them into action. It’s
time to bring the marketing plan and the experience effect to life,
and we are hitting some critical ground in the process. It’s critical
work because as marketers we now have to make choices about
how to reach our consumers.
As we mapped out the potential touchpoints in chapter seven,
it became apparent that there are lots of places to interact with
consumers. Too many in fact. We now have to decide which
touchpoints are the most important for our consumer and which ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.