May 2010
Beginner
240 pages
5h 16m
English
book
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
by Jim Joseph
Content preview from The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
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CHAPTER 11
Madonna and Tide
Learning from Celebrities
EVERY BRAND CAN LEARN from the success of the masters and
from the marketing choices they have made. In many ways, creat-
ing a marketing plan is all about making the proper choices that
will build the business. I thought it would be insightful and fun to
take a look at a different kind of marketing—brands that are con-
stantly making choices to build their business.
Celebrities have a product to sell, so why shouldn’t we think of
them as brands too? As brand marketers, we have to choose our
brand definition, choose the target market, and choose the touch-
points that make the most sense. So do celebrities. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.