May 2010
Beginner
240 pages
5h 16m
English
book
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
by Jim Joseph
Content preview from The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
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then the website is relegated to lots of facts and figures, with no
emotional pull at all.
Not all healthcare brands neglect the emotional side. Latisse, a
prescription-only product designed to grow and thicken eyelash-
es, certainly portrays the emotional benefits of its brand along
with the rational ones. Using Brooke Shields as their spokesper-
son, the advertising absolutely communicates the rational side of
growing longer and thicker eyelashes, while showing people in
social situations looking confident and beautiful. Brooke Shields
also has a video diary online that chronicles her journey with the
brand, which obviously hits even harder on the emotional side.
Latisse has done a great job of combining rational and emo-
tional benefits as a total ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.