
It’s also no coincidence that many of Madonna’s escapades
have coincided with the release of one of her products. With each
release of a new album or music video, the Madonna brand has
been in full force, knowing the brand definition well and being
executed with an exquisite use of touchpoints.
As a marketer taking a look at Madonna’s amazingly long
career in the entertainment business, I can see that her constant
reinvention is not revolutionary thinking for a brand. It might be
for a celebrity, but not for a brand. Madonna’s constant reinven-
tion is really just a continual evolution of a brand, a brand that
knows what it is and knows its consumers. ...