May 2010
Beginner
240 pages
5h 16m
English
book
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
by Jim Joseph
Content preview from The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
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CHAPTER 5
Kiss a Few Babies
Constructing a Consumer Profile
IN THE PREVIOUS CHAPTER, we talked about understanding the
target audience, the target market, consumer segments, whatever
we want to call it. There may even be more than one target audi-
ence, so it’s important to distinguish each consumer segment and
understand as much as possible about them.
It’s time now to paint a holistic picture of our consumers and
to actually give them names and faces. We need to understand
them more as real people, instead of just as a collection of facts. It
will make building the experience effect much more real. Good
marketing comes from turning theory into reality ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.