May 2010
Beginner
240 pages
5h 16m
English
book
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
by Jim Joseph
Content preview from The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
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multiple profiles for, 86
problem from attempting
too inclusive, 59–60
touchpoint customization for, 112
Target store logo, 180
teams, 201
complications, 202
errors and disagreements, 204
focus of, 202
perceptual map creation as
exercise, 53
quarterly updates for, 208
for touchpoints, 130
variations in interpretations, 205
teenage girls, marketing
product to, 76
television advertising, 21
television shows, 106, 110
learning from, 76
Tide laundry detergent, 156
Tim Hortons, 12–13
timing, for touchpoints, 116
toothpaste, stand-up tube, 188
touchpoints, 100–114
associations formed around, 168
choosing, 116–118
creating unique, 129–139
customizing for target
markets, 112
experience effect and, 129
mapping for consumer
profiles, 112–113
maximizing experience, 131
need to ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.