May 2010
Beginner
240 pages
5h 16m
English
book
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
by Jim Joseph
Content preview from The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
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CHAPTER 14
Mind the Gap
Assessing What’s Missing on the Brand
WE’ VE WALKED THROUGH all the essential building blocks of the
experience effect and we’ve even described how we can make
sure we own it. It’s time to get to work.
Those who are launching a brand for the first time will be fac-
ing very different challenges than those with an established brand.
For a new brand that is just about to hit the marketplace, in some
ways it is easier to build the experience effect than for an estab-
lished brand, and in some ways it is much harder.
For new brands, the best part is starting from scratch. There
are no preconceived notions about what’s right and what’ ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.