The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience

Note that in both consumer profiles, we are compiling a snap-

shot of all the demographic and psychographic information we

have learned, centered on the category in which we compete. It’s

not a data fest, but instead a verbal, and sometimes visual, com-

pilation of all the information we have learned.

We are putting all the information together to depict a story about

two of our potential target consumers in the furniture category.

First meet Gary and Suzette.

Gary and Suzette are both in their late twenties and have been

married for just under two years now; they met in college at

UCLA. While they don’t yet have children, they are really starting

to settle down and take root in their new home in San Mateo

County, just outside of San Francisco. It’s been ...