May 2010
Beginner
240 pages
5h 16m
English
book
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
by Jim Joseph
Content preview from The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
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CHAPTER 6
Get Emotional
Connecting with Customers on Multiple Levels
IT’ S TIME TO TALK ABOUT a critical area in marketing, a vital
concept that is often neglected as marketers get immersed in
developing their marketing plans. It is absolutely central to mak-
ing sure that the experience effect truly connects with consumers.
While it is a relatively simple concept, it is perhaps one of the eas-
iest things to forget and one of the hardest things to put into place.
Many marketers get so caught up in getting things done that they
often forget a very important part of the consumer connection.
They forget the emotional side of marketing.
We’ve been exploring ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.