The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience

• Common areas (including bathrooms) in public places

like shopping malls, office parks, etc.

• Employer intranet sites, if you can get onto them

legitimately.

• Doctor’s office waiting room and examination rooms.

Brochures, posters, interactive displays, videos, etc.

I’ve even seen brand messaging on the disposable paper

that protects the examination tables, and not just from

pharmaceutical companies.

• Retail store displays, circulars, in-store radio, couponing

machines, all at the point of purchase. Wal-Mart has a

tremendously powerful in-store television network,

as do other retailers. Some even have their own in-store

radio programming. Think Starbucks with its own music

selections/compilations and Best Buy retail radio with

Ryan Seacrest as host. ...