May 2010
Beginner
240 pages
5h 16m
English
book
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
by Jim Joseph
Content preview from The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
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Look at the competitors’ websites, packaging, retail displays,
and advertising. See if they have a fan page on Facebook, a Twitter
account, or any other online presence. Try to pull out the consumer
learning they may have used to develop their communications.
Compile a list of the more rational facts that the brands state as well
as the emotional strings they pull. List what is common across
brands and also what seems to be unique from brand to brand.
If the competitors have any kind of a consumer relationship
marketing (CRM) program or loyalty club, then sign up! If the
brand is in the weight loss category, then sign up for The Biggest
Loser Club or Weight Watchers, for example. Start receiving the
regular correspondence that the brand’s loyal consumers ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.