May 2010
Beginner
240 pages
5h 16m
English
book
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
by Jim Joseph
Content preview from The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
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CHAPTER 7
Reach Out and Touch
Mapping Effective and Engaging Touchpoints
IN CHAPTERS FOUR, FIVE, AND SIX we’ve been exploring the
need for a full and deep understanding of our consumer targets.
Understanding our consumers and their rational and emotional
needs is critical to developing the experience effect.
A deep understanding is the foundation for making a connec-
tion with our consumers and motivating their behavior, perhaps
even adding value to their lives—which is ultimately what we need
to do as marketers if we hope to build a relationship with them
and if we hope to build brand loyalty to any extent.
Now it’s time to do what we set out to do: actually ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.