May 2010
Beginner
240 pages
5h 16m
English
book
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
by Jim Joseph
Content preview from The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
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• Are the touchpoints prioritized in importance to
the target markets?
• Have the touchpoints been tailored and optimized?
• Touchpoint research:
• Are the touchpoints accomplishing the goals set
out for them?
• Will more research help you know for sure?
• Budget:
• What is the marketing budget?
• Has the budget been prioritized and allocated to
the touchpoints?
• Timing:
• When is the next phase of the experience effect
going to market?
• What market pressures are influencing timing?
• Is there a window of opportunity that the brand
must meet?
The list can obviously go on and on, so this is just a represen-
tative sampling. Create a list that makes sense for the marketing
challenges the brand faces. Keep the list short—maybe a dozen
questions. The point ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.