
Acknowledgments
SPECIAL THANKS TO ALL those responsible for the defining
moments of my career. We are all products of our experiences. As a
career marketing professional, I am simply a product of all the
incredibly talented people I have worked with through the years. It is
you who have made me my own brand of marketer and leader, and
it is you who have shaped my skills and my career. For that I am eter-
nally grateful.
Mentors: Because of some incredible first job experiences, my
career in marketing got off to a terrific start and has lasted a life-
time. As a teenager, my first job was at J. C. Penney, where I
learned all about customer service. Then ...