The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience

er. The windows have a frenetic yet

extravagant “frightening” feel to

them. These windows serve as

incredible brand ambassadors, even

when a store is closed. In fact, at night

the windows are even more spectac-

ular as the lighting is so perfectly woven around the clothing. You

can see everything clearly, even from across the street. It’s com-

mon to see people glancing longingly into the windows when the

stores are closed, often for several minutes at a time.

Here’s where the experience effect perfection lies. From store

to store, the brand is certainly maximizing a unique experience in

the storefront windows. But the kicker is that the storefront win- ...