
AFTERWORD
Click-Through
Making It Real
READING ABOUT GOOD MARKETING is just one step in The
Experience Effect journey. Applying what you’ve read to a real
brand or marketing challenge is where the actual work begins.
I’ve read a lot of marketing and business books, and I’m sure
you have as well. To be quite honest, I tend to react to them with
mixed emotions. On the one hand, almost all of them have been
interesting in one way or another, and I always manage to take
away a new nugget or two to help me in my job. I have found
every book to be at least a little thought-provoking on some level,
even if merely to resurrect principles I have not thought about ...