February 2009
Beginner to intermediate
224 pages
4h 9m
English
Content preview from The Truth About Search Engine OptimizationBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Table of Contents
Truth 1. Getting noticed by spiders, robots, and crawlers
Truth 2. Learn to do the Google dance
Truth 3. It’s not about traffic—it’s about qualified traffic
Truth 4. Your reputation is on the line
Part II. The Truth About Being Site-Specific
Truth 5. SEO is an ongoing project, not set-it-and-forget-it
Truth 6. SEO is not an afterthought
Truth 7. SEO results aren’t immediate or lasting
Truth 8. You don’t have a homepage anymore
Truth 9. Think like a publisher, even if you’re not
Truth 10. Site and page design count
Truth 11. Write for users and search engines will follow
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