February 2009
Beginner to intermediate
224 pages
4h 9m
English
Content preview from The Truth About Search Engine Optimization
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Truth 15. Think twice about hot new technologies
Search engine spiders like big, dumb, ugly sites, remember? They like text, and they like links they can follow to discover new pages and other websites. Search engine crawlers care not a whit for lush photography and fancy-pants design elements.
But site owners, and often users, like glitz, glamour, and flash. And Flash, too, as this certainly applies to sites built in Macromedia Flash, which affords the opportunity to construct dazzling animations—for people, at least. Unfortunately, sites that rely too heavily on Flash can be all but invisible to the search engines.
Flash
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