February 2009
Beginner to intermediate
224 pages
4h 9m
English
Content preview from The Truth About Search Engine Optimization
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Truth 34. Blogs are built for SEO
Blogs are highly effective tools that can enhance SEO strategies today as well as over the long term in a broad variety of ways. Working with bloggers, as well as launching and maintaining one or several blogs, are tactics every SEO strategist should consider.
Blog platforms are built for search. Although content, names, tags, links, and all those other good things count, blog platforms have plenty of optimization advantages baked into them from the start. Blog structure and architecture offer a baked-in SEO platform. In fact, many commercial sites—including publishers—have recently started migrating entirely to commercially available blog platforms rather than building their own web properties on ...
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