February 2009
Beginner to intermediate
224 pages
4h 9m
English
Content preview from The Truth About Search Engine Optimization
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Truth 49. Global SEO
The Internet isn’t hindered by international borders. But the delineations between countries, languages, and even a number of major search engines you’ve perhaps never even heard of, can trip up even the most solid search engine optimization strategy.
There are plenty of reasons to seriously consider a global SEO strategy, and myriad of considerations within the process itself. You may be doing business across borders and languages, in which case global SEO should be part of your overall marketing strategy from day one. In countries such as Canada, for example, there may be a legal requirement to have both French and English versions of the same website. And no, it won’t suffice to simply translate your existing ...
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