February 2009
Beginner to intermediate
224 pages
4h 9m
English
Content preview from The Truth About Search Engine Optimization
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Truth 39. Don’t live and die by PageRank
PageRank is named not after how well a website page ranks, but rather after Google co-founder Larry Page. More important, though, PageRank is one of what Google claims are “over 200 signals” its search technology uses to determine the importance, and hence the ranking, of a given web page for a given search term.
Here’s how Google describes PageRank:
"PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results. PageRank also considers the importance of each page that casts a vote, as votes ...
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